Leading an incredible team of designers, researchers, product analysts, and PMs as VP & Head of Product. Work includes:
- Growing core product to influence 50+ million consumers and $2bn in annual spend.
- Our team has brought credit card processing hardware to market that's processed $400M at small businesses.
- Recruited design & user research leadership and shepherded a build-out of design org.
- Collaboratively developed the strategy and product for several 0-1 bets (including a move to payments).

Facilitated the integration of a personalized retail promotions pilot program (using Freshplum's technology) into the TellApart (and later Twitter) ad product offerings.

Freshplum used ML to help some of the world's largest retailers understand and personalize online promotions, turning site visitors into new customers and increasing sales volume by 15%. Funded by YCombinator, sold to TellApart (which was then purchased by Twitter)..